Facebook on Thursday announced partnerships with top music labels in India that will let users express themselves with music in their posts on its platform as well as on Instagram. With the partnerships with T-Series Music, Zee Music Company and Yash Raj Films, Facebook will allow its nearly 300 million Indian users include their favourite music in videos, messages, posts, stories and other creative content. "People will now be able to include music in their videos on Facebook and Instagram, opening up more options for more ways to express and sharing memories with friends and family,"
said Manish Chopra, Director and Head of Partnerships, Facebook India. Facebook
has partnered with the music community in more than 40 countries. "We're
introducing a new feature: from a song on your profile, we're making it possible to tap
through to Spotify so people can listen to the full song and discover more from that
artist. We'll be adding other partners in the near future as well," the company said in
a blog post. The Spotify feature, however, is yet to come to India. According to
Anand Gurnani, Vice President-Digital, Yash Raj Films:
"Our association with Facebook offers a chance for audiences to experiment and
express themselves through music and share the same with their friends." "We have
one of the largest catalogue of songs. Today's digitally-savvy consumers are ultra-
creative and it will be interesting to see how they re-purpose our music and videos to
say what they want the world to hear," added Neeraj Kalyan, T-Series President and
Digital head. The main reason behind the partnership is to expand and bring out to
the Indian market as the most people who use facebook are the Indians.
With that they will earn a huge profit this will bring out to the fact that they will
capture the market and will allow the users to use the Indian music in their content
and also with that this will increase their stay and position in the market. Like the
other apps which are musical and provide the Bollywood music to the users they
make and use the app to create such content and with the help of that, faceboook is
also going towards it and securing its position in the market. This will also with the
profit make its position balanced in the market.
